Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]
How Brands Use the Ritual of Shaving to Sell Everything
Brand Marketing
If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard [...]
New York Life Completes Creative Search
Brand Marketing
New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since [...]
New York Life Briefs Finalists
Brand Marketing
New York Life's creative advertising review has entered its final stages. The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for [...]
New York Life Visits Shops in Creative Review
Brand Marketing
From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on [...]
New York Life’s Search Excludes Incumbent
Brand Marketing
Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the [...]