Can “Identity Marketing” Thaw the Cold War Between Brands & Publishers?
Just as publishers were waking up to the fact that half of their traffic is mobile and that mobile traffic is really hard to monetize, Apple comes along and opens [...]
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos
As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie.
Championing Freedom of the Press In Light of Banned Books Week
Concerns about freedom of the press in B2B media in the U.S. revolve around whether we should be free of advertiser influence in the form of native advertising. That makes [...]
Now Marketers Can Buy Sponsored Content Programmatically
Performance Marketing
Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.
Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads
Performance Marketing
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to
Mobile Spending Is Growing Like Crazy, but Where Is It Going?
Performance Marketing
Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau.