Nascar

Millennial Males’ Love for Drone Racing Might Help It Become the Next Nascar

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

Nascar’s New Campaign Celebrates the Racer in All of Us

Racing is innate to all of us, according to a new ad for Nascar debuting during Sunday's Daytona 500. The spot is part of an integrated marketing campaign for the 2016 season called "Ready. Set. Race," which includes promotions on Twitter and Snapchat.

How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.

Dale Earnhardt Jr. Tugs Nascar Fans’ Heartstrings in Goodyear Spot

Goodyear is targeting Nascar's massive fan base in new ads featuring one of the sport's most recognizable faces, Dale Earnhardt Jr. The spot "Driven Like Jr.," by GSD&M, will debut during this Sunday's Daytona 500.

The Donald Trump Decoder: Adweek’s Guide to the Man and His Brands

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or […]

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

For many sports fans, Twitter is still the social media platform of choice.

Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build each other's brands.

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.