multichannel marketing

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.

How Facebook’s Autoplay Videos Are Ushering in a New Era of Silent Storytelling

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet.

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with Times Square ads drew 54,000 photo submissions.

Maaco Calls Twitter Sales Program ‘Game-Changer’

Maaco, the collision repair and auto painting chain, offers some perspective to brands looking to monetize their Twitter presences. And it perhaps supplies traditional companies—that yet have taken social media seriously—a glimmer of hope.