Direct Mail Planning for Your 2020 Marketing Goals
Performance Marketing
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020. According to the DMA, direct [...]
SEOs: Forget Keywords, Focus on This One Thing to Zoom Up Search Rankings
Performance Marketing
Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds. Everything from rumors to conjecture to plain fiction flies around, [...]
5 Multichannel Video Marketing Tactics to Engage Holiday Shoppers
Performance Marketing
Utilizing a multi-pronged holiday video marketing approach enables marketers to take their seasonal performance to the next level by increasing visibility through social media platforms and search, while also boosting [...]
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
Performance Marketing
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.
HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival
Performance Marketing
Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who [...]
The One About the Integrated Marketing Virtual Conference
Performance Marketing
Integrated Marketing Virtual Conference, the brainchild of my people here at Target Marketing, goes live on June 23. Please, take it from the girl who's been adding every speaker, session, [...]