JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination
Creativity
To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, [...]
Hyatt Hotels Hires MullenLowe to Create ‘Emotionally Charged, Consumer-Driven’ Work
Brand Marketing
Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International. The Interpublic Group agency had [...]
Zappos Is Letting Employees Stay Home on Leap Day, and It Wants Your Company to Do the Same
Brand Marketing
Not too many marketers go all in for Leap Day—Feb. 29—which only shows up every four years and has never been much cause for celebration.
Nadav Kander Photographed Faceless Portraits for These Powerful Suicide Prevention Ads
Creativity
London-based photographer Nadav Kander, whose stunning portraits over the years have included President Obama and David Lynch, among many others, has shot a simple and powerful suicide-prevention campaign through MullenLowe [...]
Ad of the Day: JetBlue Asks Flyers to ‘Reach Across the Aisle’ in Election-Year Stunt
Brand Marketing
JetBlue invited 150 unsuspecting passengers to "Reach Across the Aisle" in this fun, election-themed stunt from longtime partner MullenLowe.
California Avocados Made Fun Recipe Videos Around Each Super Bowl Food Ad
Brand Marketing
The California Avocado Commission had one of cooler Twitter stunts going during Super Bowl 50—all connected to the food advertisers on the game.