JetBlue’s Times Square Billboard Calculates Your Exact Travel Time to a Dream Destination

How much time have you got?

To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they're standing.

The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue's active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.

In addition to generating engagement, this is a strategy that could serve to unblock whatever it is in our minds that's constantly telling us we don't have time for a quick, relaxing jaunt. Manhattanites could probably use the reminder more than anybody. 

Just think: In half a working day, you could be in West Palm Beach!

The board is the latest addition to a broader campaign for the launch of the JetBlue Card and its loyalty program. Here's the spot, created by MullenLowe, that kicked it off: 

Gotta say, we're up for any card that lets us eat lobster right out of bed. And if we can pop over to Florida right after, why not? 

CREDITS

Creative Credits for JetBlue Card "Card with a Crew" :60/:30/:15s; "Honeymoon," "Start-Up," "Rainforest" :30s/:15s

Brand: JetBlue/Barclays

Agency: MullenLowe

Chief Creative Officer: Mark Wenneker

Executive Creative Directors: Tim Vaccarino, Dave Weist

Creative Director: Jon Ruby

Creative Director: Enrique Camacho

Sr. Copywriter: Tim Bildsten

Sr. Art Director: Ryan Montgomery

Executive Director of Integrated Production: Liza Near

Director of Broadcast Production: Zeke Bowman

Producer: Vera Everson

Group Account Director: Drayton Martin

Account Service: Chip Cook, Steph Shaw, Hayley DiMarco

Production Company: Dummy 

Director: Harold Einstein

Executive Producer/Producer: Eric Liney

DP: Jonathan Freeman

Editorial: Arcade NY

Editor: Dave Anderson

Assistant Editor: Chris Angel 

Producer: Gavin Carroll

Executive Producer: Sila Soyer

VFX: The Mill LA

VFX Supervisor/Lead VFX Artist: Tara Demarco

Producer: Anastasia von Rahl

Animation: Brand New School

Animator: Jim Forster, Dan Logiudice; Designer: Abigail Logiudice

Music by Butter

Stock music: Beat Norm by APM Music – Start-Up

Audio Post: Eleven Sound

Sound Design/Mixer: Jeff Payne

Creative Credits for JetBlue Card Times Square Dynamic Out of Home Billboard

Brand: JetBlue/Barclays

Agency: MullenLowe

Chief Creative Officer: Mark Wenneker

Executive Creative Directors: Tim Vaccarino, Dave Weist

Creative Director: Jon Ruby

Creative Director: Enrique Camacho

Director of Digital: Aaron Clinger

Creative Director/Technologist: Christian Madden

Director of Development Operations: Steve Laham

Associate Creative Director/Technologist: Joe Palasek

Sr. Creative Technologist: Stefan Harris

Sr. Creative Technologist: Justin Bogan

Sr. Copywriter: Tim Bildsten

Sr. Art Director: Ryan Montgomery

Jr. Art Director: Ian Todd

Executive Director of Integrated Production: Liza Near

Group Head Digital Producer: Natalie Bergeron

Sr. Digital Producer: Brock Savage

Content Producer: Eric Skvirsky

Senior Editor: Robert Apse

Editor: Nick Brecken

Group Account Director: Drayton Martin

Account Service: Chip Cook, Steph Shaw, Hayley DiMarco

Group Digital Media Director: Jade Watts

Associate Media Director: Kelly McGowan

Sr. Vice President, Public Relations Account Director: Jaclyn Ruelle

Public Relations Account Supervisor: Lauren Brennan

Public Relations Sr. Account Executive: Kate Colangeli

VP, Innovation and Product Engagement, OutFront Media: Andrew Miller

Strategic Partnerships, OutFront Media: Valerie Vespa