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The only thing worse than sitting next to a crying baby on a long flight is being the parent holding the crying baby. You know you're responsible for everyone else's misery, and there's often very little you can do to fix it.
For Mother's Day, JetBlue and agency MullenLowe decided to turn this frequent frustration on its head by actually rewarding passengers when babies cry.
The "FlyBabies" stunt offered a 25 percent discount to passengers on a flight from JFK to Long Beach each time a baby started crying.
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