Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
Hyatt Celebrates All the Business Travelers Who Never Settle in New Integrated Campaign
Brand Marketing
Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted [...]
These 6 Great CPG Commercials Were the Whole Package
Brand Marketing
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]
David Ortiz Keeps Swinging, Even in Retirement, in JetBlue’s Charming Farewell Ad
Creativity
After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next [...]
Century 21 Helps You Give Dad Just What He Wants for Father’s Day: Nothing
Creativity
If you believe nothing is good enough to give Dad on Father's Day, Century 21 has the perfect gift idea for you: Why not give the big guy a parcel [...]
Zappos’ Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways
Creativity
Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box [...]