MullenLowe

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Nick Offerman Trolled CES by Helping to Unveil a ‘Device Like No Other’

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a significant plot twist. 

JetBlue Pretends It’s the 1960s With a Retro Logo, Pop-Up Store and Airplane

Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to the 1960s this weekend—with a "Time Travel Agency" pop-up store in NYC, a retro version of its logo (with ads to boot) and even a specially painted throwback airplane. The pop-up store opened Friday on Wooster Street in SoHo, the same storefront where the carrier built an elaborate Rube Goldberg machine earlier this year. The Time Travel Agency, created by JetBlue agency MullenLowe, featured period characters and furniture, as well as 1960s fare deals and other giveaways.

Century 21 Just Listed a Very Nice Property Seeking New Residents: 1600 Pennsylvania Ave.

Got $394 million lying around? You should go look at Century 21's latest property listing—a lovely house in Washington, D.C., whose current residents are moving out in January.

U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow

U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows ... and grows ... and grows. Imperceptibly. As grass is wont to do. Crafted by MullenLowe, the ad opens with brand spokesman Darien riding a lawnmower across an expansive green field. "Switch to U.S. Cellular," he says, "and get seven gigs of data for just $49 per month. You'll have so much data, you can stream almost anything. Even hours and hours of grass growing. Enjoy!"

Hyatt Celebrates All the Business Travelers Who Never Settle in New Integrated Campaign

Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted at this group that aims to show why Hyatt Place and Hyatt House hotels make great business travel accommodations.

These 6 Great CPG Commercials Were the Whole Package

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and massive viral hits. 

David Ortiz Keeps Swinging, Even in Retirement, in JetBlue’s Charming Farewell Ad

After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next career.  In a thank-you ad from Red Sox sponsor JetBlue, the designated hitter and nine-time All Star finds work at different children's birthday parties—whacking the literal stuffing out of their piñatas. 

Century 21 Helps You Give Dad Just What He Wants for Father’s Day: Nothing

If you believe nothing is good enough to give Dad on Father's Day, Century 21 has the perfect gift idea for you: Why not give the big guy a parcel of land in Nothing, Ariz.? After all, he's got plenty of sweaters, ties and cologne already. And when you ask Dad what he wants for his big day, the dude always makes with the awe-shucks routine and mumbles, "Nothing." So getting stuck with a piece of bone-dry, ghost-town real estate in a sweltering desert, 120 miles from Phoenix, would serve him right! 

Zappos’ Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children's shoe sizer, a geometric planter and a 3-D llama.