Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children's shoe sizer, a geometric planter and a 3-D llama.

"Customers will not only be able to reuse their boxes in a range of unique ways but will also be inspired to channel their creativity and to literally think outside the box," the brand says.