David Ortiz Keeps Swinging, Even in Retirement, in JetBlue's Charming Farewell Ad

Big Papi takes aim at new targets

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After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next career. 

In a thank-you ad from Red Sox sponsor JetBlue, the designated hitter and nine-time All Star finds work at different children's birthday parties—whacking the literal stuffing out of their piñatas. 

MullenLowe created the 45-second commercial, which serves its purpose well. Ortiz, aka Big Papi, creams each papier mâché animal with a single swing as kids and parents look on in horror, and candy rains down on distant neighbors. 

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