David Ortiz Keeps Swinging, Even in Retirement, in JetBlue’s Charming Farewell Ad

Big Papi takes aim at new targets

After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next career. 

In a thank-you ad from Red Sox sponsor JetBlue, the designated hitter and nine-time All Star finds work at different children's birthday parties—whacking the literal stuffing out of their piñatas. 

MullenLowe created the 45-second commercial, which serves its purpose well. Ortiz, aka Big Papi, creams each papier mâché animal with a single swing as kids and parents look on in horror, and candy rains down on distant neighbors. 

It's a fun, simple spot, briskly paced and well acted, with nice little touches. The casual, self-satisfied manner in which he snatches and gobbles a cupcake while swaggering out of an event he's just ruined perfectly sums up the self-deprecating gag about the challenges he's looking forward to taking on next. 

Then again, if he were to wear a blindfold like everyone else, it might be a little harder—even for him.


Client: JetBlue
Agency: MullenLowe

Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Directors: Amy Ferguson, Julia Neumann
Copywriter: Chris Gilbert
Art Director: Dan Pappas

Execkutive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Producer: Matt Polski
Senior Digital Producer: Louise Lloyd Owen
Production Supervisor: Kristine Ring-Janicki
Senior Art Producer: Jessica Manning
Senior Production Artist: Julie Sforza
Project Manager: Christina Gratton
Senior Business Affairs Manager: Amy Keddy

Account Management
Executive Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Beba Rivera

Group Strategy Director: Ellie Gogan-Tilstone
Senior Strategist: Mike Patrick

Senior Vice President, Group Digital Director: Jade Watts
Associate Digital Media Supervisor: Tracy Barahona
Associate Media Director: Kelly McGowan
Digital Media Supervisor: Shoshana Levine
Senior Media Planner: Lauren Meyers

PR, Social
Senior Vice President, PR Account Director: Jaclyn Ruelle
PR Account Supervisor: Brittany Topham
PR Assistant Account Executives: Kelsey Labrot, Meg Weldon

Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Zoe Odlum

Editing: MackCut
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfeld
Producer: Sabina-Elease Utley

Color: Company 3
Colorist: Tom Poole

Animation, Graphics: Method
Executive Producer: Angela Lupo
Visual Effects Producer: Matthew Engel

Sound Design, Mixing: MackCut
Mixer: Sam Shaffer

Music: Storefront Music