What Publishers Need to Know About Gen Z
How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way [...]
Snapchat Adds 4 New Features, Including Much-Requested Group Chat
Performance Marketing
Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers [...]
6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters
Performance Marketing
The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist [...]
Zipcar Is Offering Pokemon Go Players Free Rides in Boston
Performance Marketing
If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.
5 Takeaways for Marketers From the First Day of Google I/O
Performance Marketing
Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the [...]
These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW
Performance Marketing
Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look [...]