Mobile advertising

Facebook Is Testing Ad Placement on the Messenger Home Screen

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network.

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

Here’s a Timeline Showing Instagram and Snapchat’s 2016 War Over the Best Features

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features.

4 Tips for Making Banner Ads That Actually Might Work

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way.

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year. The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today.

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with them: Answer their automotive-minded Google search questions as if they were happening on

Snapchat Will Hit Nearly $1 Billion in Ad Revenue by the End of 2017

Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer.