6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials
Brand Marketing
While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take [...]
Holiday Inn’s Digital-Only Approach Has Generated 175 Million Video Views So Far
Performance Marketing
Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets.
Cruise Lines Want a New Kind of Passenger: Millennials
Brand Marketing
Cruise lines have weathered some rough seas in the past few years.
Korean Dramas Hook Millennial Viewers Who Speak Spanish and English
Performance Marketing
Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so.
PHD’s Millennials Talk About Their Generation on Vine
Performance Marketing
The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism [...]
Yahoo Debuts ‘Motion Ads’ With Cheesy Kraft Promos
Performance Marketing
To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (