Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser.
As Election Day arrives in America, Corona riffs on Donald Trump's vow to build a wall along the southern border in this extravagant 90-second film for the Mexican market, created by Leo Burnett. "The main inspiration comes from all the conversation that Trump's wall generated in Mexico," Daniel Pérez Pallares, agency creative vice president, tells AdFreak. "Many people felt hurt and offended by it. We found an opportunity to turn that narrative into a positive message, and ask Mexicans to reflect about the 'mental walls.' "
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes." That last one only makes sense if you know how polluted Mexico City is. The point is to guilt the reader into carpooling with the UberPOOL. (That won't get you anywhere faster, of course. In fact, you might wait just a little longer for your ride.)
In recent years, imbibing tequila's smokier-flavored cousin, mezcal, has become increasingly popular in the U.S. Of course, it'd be easy to assume that's the result of significant ad dollars being spent and major branding campaigns. But this seems to be one consumer trend where that's not the case.
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved by Diet Coke fans, black for the Coke Zero drinkers—the soda giant is moving to put a big red disc on each can and bottle.
As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of opportunity. It allowed him to recognize patterns and, he says, tell stories with more precision.
Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.
In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are 55 million Latinos, however, the amount of original content targeting the demographic is lagging. And comedy is one of the largest gaps, especially within the digital space.
It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception.