Influencer Marketing Can Have Great ROI and You can Prove It
Performance Marketing
In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]
Lead Generation Metrics — The Basics and Beyond
Performance Marketing
Lead generation metrics should help you understand not only what parts of your digital marketing are working, but what parts are generating the highest quality leads.
Marketing Metrics Aren’t Baseball Scores
Performance Marketing
Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail, but because he is the one [...]
Improved Marketing ROI Shouldn’t Be Your Metric, This Should
Performance Marketing
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective as an increased return on marketing dollars or return on investment [...]
Marketing Success Metrics: Response or Dollars?
Performance Marketing
It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers what they want. Basically, they want everything.
Survey: Marketing Leaders Responsible for More Than Ever
Performance Marketing
The early results from our Marketing Leadership Survey are in, and a shocking percentage of marketers say the job has changed dramatically in just five years. Marketing leaders have acquired [...]