Where Is B2B Marketing Headed in 2020? 7 Predictions
Performance Marketing
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B [...]
Facebook Messenger Is Adding a Home Button to Help Users Keep Track of Conversations
Performance Marketing
Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the [...]
Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App
Performance Marketing
How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app.
Yahoo Enters the World of Chatbots With a Weather Bot, a News Bot and a Weird Pet Bot
Performance Marketing
Yahoo has launched its first trio of chatbots, making the internet pioneer the latest to join the craze with its weather bot, news bot and something it's calling a "pet [...]
5 Takeaways for Marketers From the First Day of Google I/O
Performance Marketing
Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the [...]
How a Chatbot Helped This Vinyl Records Startup Make $1 Million in 8 Months
Performance Marketing