Kik Is Launching a Way for Users to Share Chatbot Invites With Their Friends

Messaging app wants brands and games to go viral

Kik is launching a way for users to share chatbots with friends by allowing them to "invite" other users to try out various games, news organizations and brands on the the messaging app.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.