Infographic: Kik Reveals That Users Spend More Than an Hour a Day on the App

New attention metric will help advertisers

How much time do users spend in messaging apps? At least an hour a day on Kik alone, according to the messaging app.

With its new "Attention Metric," Kik can look at chat behavior and how long and often users send messages. And while Kik's privacy policies don't allow the app to record the actual content that users share, it does look at meta data to better understand how people use products.

"We knew we needed a new metric that could help us understand how people are thinking when they're chatting, and measure that mental engagement in chat as opposed to just eyeballs on a screen that's lit up," Joel Cumming, Kik's head of data, said in an interview.

Kik separates chats into three different types: active chats, passive chats and sporadic chats.



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