media ratings council

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets.

Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask brand and agency leaders where they stand on the issue?

Publishers Are Responding to Brands’ Viewability Concerns

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift its advisories against viewability metrics for display and

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media lik

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital ads fraud: "It's part of the e

Fast Chat: Dr. Magid Abraham

Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into text with the newly published whitepaper, “The Economics of Online Advertising.” He talked to Adweek about that work as well as the company’s recent patent war.