Publishers Need a Better Way to Measure Ad Viewability
When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones [...]
Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable
Performance Marketing
During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital [...]
Fast Chat: Dr. Magid Abraham
Performance Marketing
Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into [...]