Fast Chat: Dr. Magid Abraham

comScore CEO talks viewability and the company's patent war

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Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into text with the newly published whitepaper, “The Economics of Online Advertising.” He talked to Adweek about that work as well as the company’s recent patent war.

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