Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in industry parlance. In other words, marketers will theoretically only pay for promotions when they are actually interacted with by a consumer. Additionally, they can customize what kinds of engagement they want for their cash.

@Chris_Heine Christopher Heine is a New York-based editor and writer.