UM Wins Build-A-Bear Workshop
Brand Marketing
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.
Kao USA Launches Creative Review
Brand Marketing
Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to [...]
Crispin Attributes 10% Staff Cut to Arby’s, Microsoft
Brand Marketing
Crispin Porter + Bogusky trimmed its U.S. staff by 10 percent, a cut that stems chiefly from the loss of Arby's and shrinkage in the agency's Microsoft business.
2013 U.S. Agency of the Year: 72andSunny
Brand Marketing
The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about [...]
Doner Expands Marketer Relationship
Brand Marketing
Doner has expanded a key marketer relationship via its media department. The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also [...]
American Laser Skincare Finds Lead Shop
Brand Marketing
In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing and digital display [...]