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Doner has expanded a key marketer relationship via its media department.
The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan and buy media for a sister brand, Marie Callender’s Restaurant & Bakery. Annual media spending is estimated at $10 million.
The latest assignment follows a review in which Doner beat a handful of undisclosed contenders. AlixPartners in Detroit managed the search.
Doner, a unit of MDC Partners that’s based in Southfield, Mich.,
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