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Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel.
Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen. That figure, however, does not include online expenditures.
In a terse statement, the company said it and incumbent Kirshenbaum Bond Senecal + Partners have “mutually agreed to separate.”
“We are deeply grateful to KBS+P and their partnership for the past 10 years,” said Dave Muenz, regional executive officer for Kao’s mass business.
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