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The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about the agency and its recent success. You see, the desk is made of slats from the old floor of Pauley Pavilion, home court of UCLA’s basketball team, another perennial Southern California winner. This desk doesn’t symbolize winning, though—but rather, how you play the game.
“One of our big inspirations is John Wooden,” explains Jarvis, the agency’s chief strategy officer, referring to UCLA’s legendary head coach.