Crispin Porter + Bogusky Expands Its Digital Leadership

Account director Evan Russack becomes the No. 2 digital exec

Crispin Porter + Bogusky has deepened its digital leadership with the appointment of Evan Russack to executive director of digital.

Russack, who previously was an account director, becomes the No. 2 digital leader at the MDC Partners agency, under chief digital officer Ivan Perez-Armendariz. The position is new.

Russack will be responsible for pitching new digital assignments and growing relationships with existing clients. He'll work across all agency offices, but continue to be based in Boulder, Colo.

“With Evan in this role, we have a unique opportunity to continue building brands and driving client business while also leading these same companies in a parallel process of digital transformation,” said Perez-Armendariz, in a statement. “Both of these are necessary activities for building consumer-centric companies.”

Russack joined CP+B four years ago. Some of his notable work includes building out Domino’s Pizza’s online-ordering business across multiple platforms and the launch of Microsoft’s Xbox One

“In this new role, we get to bring Evan’s experience leading the digital transformation of Domino’s business to a broader set of clients,” said Perez-Armendariz.

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