FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival.
Ad agencies earn the bulk of their revenue from well-established clients with the size and name recognition required to spend millions on marketing in a given year.
This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.
Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a brighter tomorrow. Alas, we're not talking about the candidates for our nation's highest office. They'll surely snipe and grouse—and in the case of the GOP's nominee, sneer and leer—as usual. Fiat Chrysler's Jeep brand, however, will seek to bridge the gap by launching new election-themed ads on CNN's pre-debate show and MSNBC's pre- and post-debate coverage. (The debate itself is commercial free. How un-American!) Developed by mcgarrybowen, a quartet of 15-second spots continue the distinctive split-screen visual style Jeep used in the first patriotic installment of this campaign. That ad ran during coverage of the previous two presidential debates, and will encore tonight in a spiffy 30-second edit.
Mcgarrybowen New York has expanded its strategic leadership team again with the addition of chief strategy officer Conner Huber and the promotion of Phil Gaughran, who previously held that role, to the newly created position of chief integration officer.
"A working class hero is something to be," John Lennon sang in 1970—and that sentiment rings every bit as true more than 45 years later.
Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics begin next month in Rio de Janeiro, and this week United debuted its first related ad as the official airline of Team USA.
JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm.
Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year, the women are back, an
Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization.