Ad of the Day: Forget 'Plus Size.' JCPenney Just Bravely Stood Up for 'Fat Girls'

Mcgarrybowen salutes five women with an indomitable spirit

JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm. The nearly three-minute fist-pump for JCPenney's plus size Boutique+ puts the focus on five fabulous fat girls who are defying society's limited perceptions of what you're allowed to do beyond a certain size.