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Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization.
Spending by the public/private partnership is estimated at $20 million to $30 million. Brand USA's search RFP estimates agency revenue to come in between $1 million and $3 million.
Until Brand USA was created in 2010, America had been one of the few countries without a national destination tourism effort, leaving that task to individual states, regions and cities.
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