Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.
When it comes to snacking, let's be honest. No one really wants to share. If you quibble with that, you're either lying or you're nicer than most people. But sometimes you're stuck in the awkward position of having to say no when someone asks if they can just have a bite. Rather than deal with that awkward moment, the protagonists (or are they antagonists?) of two new McCann Colombia ads for snack company Bimbo cooked up some rather cruel ways of avoiding such interactions.
A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning to the agency from McCann Erickson in New York, where he worked as evp and executive account director overseeing the Verizon FiOS, USPS and New York Lottery accounts.
American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier.
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]
The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies.
Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global advertising and media, is working toward with the brand's next major marketing push: the Windows 10 campaign.
Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief […]