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It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review.
Such is the case at MetLife, where new global chief marketing officer Esther Lee is searching for a new lead agency, two months after arriving. The assignment encompasses making ads and planning media buys and represents some $5 million in revenue. And in this case, the incumbent won't have to defy the typically poor odds of retaining an account, as Crispin Porter + Bogusky is not defending.
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