Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens
Performance Marketing
If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to [...]
DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
Brand Marketing
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year
Brand Marketing
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO
Brand Marketing
Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.
This ‘Returnship’ Eases People’s Transition Back to Agency Jobs After Years Away
Brand Marketing
Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved [...]