Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear as its newest executive creative director.
Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency.
Maxwell the Geico spokespig gets rolled by the 5-0 in this ad by The Martin Agency for the company's new digital insurance ID cards. Call me paranoid, but I would never just hand my smartphone to a cop—especially if, like Maxwell, I were already paranoid enough to assume the cop was profiling me due to species-ism. That pig might be able to drive a car, but clearly he has a lot to learn about being a responsible motorist. (How do his hooves reach the pedals?) Also, not to pig-pile on here, but the trooper's baffled reaction to the digital ID probably isn't the reaction users will be hoping for. Bonus points, however, for the #PulledPork hashtag. More recent Maxwell goodness after the jump.
He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only Human, co-written by The Martin Agency and coming in April from Workman Publishing. From the publisher's site:
This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of the iPhone's Do Not Disturb feature.
Richmond, Va., was a funny place to be when Steven Spielberg was in town shooting Lincoln. Extras from the movie could be seen walking around town in their regular modern-day clothing, but with old-time beards and hairstyles fashioned for the film. Seeing this, Anya Mills, a senior art producer at The Martin Agency, and local photographer Adam Ewing had a fun idea: Why not shoot Civil War style portraits of them? That's just what they did—creating 14 photos in the style of Mathew Brady, the 19th-century photographer known for his portraits and other scenes of the Civil War. The Martin Agency organized a gallery exhibit last Thursday, where more than 250 people, including some cast members from the movie, had a look at the photos. See a bunch more below.
Cable companies aren't known for making things easy. I must have 18 different user names and passwords for various Time Warner Cable sites. But now, Comcast is out with some new ads from The Martin Agency that claim signing up for the company Xfinity service couldn't be easier. Or at least, that it's less hard than some of the hardest things in the world.
After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have been produced for specific magazines, with their content mirroring that of the publications—with Mentos inserting itself into the otherwise unsavory situations and making the product pitch. "Look, we have gum!" the ads cry. (They "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads," the agency tells us.) The ad above will run in Maxim. Three more ads are posted after the jump. "Wardrobe Malfunction" and "Pants" will run in InTouch, People and Us Weekly, while "Streaker" will appear in ESPN The Magazine and Sports Illustrated. Credits also posted after the jump.
The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up the croon-rocker to star in a new spot, part of a cheeky campaign from The Martin Agency meant to illustrate just how gleeful its rates will make you.
Who needs $1 million when you could have a million Twitter followers? OK, you're right, most people would choose the money, but two Martin Agency creatives have come up with a clever way of making the latter a possibility.