Ad of the Day: Comcast

Setting up Xfinity service is a lot easier than body-waxing Sasquatch

Cable companies aren't known for making things easy. I must have 18 different user names and passwords for various Time Warner Cable sites. But now, Comcast is out with some new ads from The Martin Agency that claim signing up for the company Xfinity service couldn't be easier. Or at least, that it's less hard than some of the hardest things in the world.

Those latter things would include: unmooring a beached whale; body-waxing Sasquatch; eating food while in a full-body cast; and yes, setting up a tent. There's no mistaking this for sophisticated advertising, but that's not the point. The point is to be entertaining, and if the spots are stupid-funny, so much the better—that surely means setting up Comcast Xfinity is stupid-easy. (Well, clicking a few buttons is easy. Let's see if the guy shows up within the two-hour window.)

The :30 is nicely paced and very funny. The :15s are good, too, particular the whale spot. (Guy needs an elephant or two to help him out.) All the ads wrap with the line, "Xfinity. The future of awesome," which is itself kind of awesome.

People don't need a lot from the cable company. They just want good service without any headaches. That's hard. Comcast is easy.

CREDITS

Client: Comcast

Agency: The Martin Agency, Richmond, Va.

Executive Creative Director: Joe Alexander

Creative Director: Trent Patterson

Copywriter: Andrew Beckman

Art Director: Brig White

Strategic Planner: John Gibson

Account Supervisor: Allison Oxenreiter

Agency Broadcast Producer: Meredith Knight

Agency Junior Producer: Andrew Campbell

Project Manager: Riana Lange

Production Company: Biscuit

Director: Jeff Low, Biscuit Filmworks

Director of Photography: Andre Pienaar

Managing Director: Shawn Lacy

Executive Producer: Colleen O'Donnell

Producer: Dwight Phipps

Editorial Company: Mackenzie Cutler, NYC

Editor: Dave Anderson

Assistant Editor: Valerie Sachs

Post Facility: Mackenzie Cutler, NYC

Telecine: Company 3, NYC

Colorist: Tom Poole

Audio Post Company: Mackenzie Cutler, NYC

Engineer: Sam Shaffer

Music: RJD2 – "Games You Can Win"

Composer/Arranger: Ramble John Krohn

Principal actors: Daniel Abrahamson, Brendan Haloran, Boyd Banks, Sean Kaufmann, Nancy Kenny, Josh Murray, Kate Werneburg, Rolando Alvarez Giacoman, Garth Simpson, Akira Grieve, Zahriya Comrie, Juliana La Mara, Marc Borins, Mark MacDonald, Tyler McMaster, Wally Michaels

Voiceover talent: Selma Blair, Michael Izquierdo, Lloyd Floyd, Cynthia Darlow