Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to be around $100 million.
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.
Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content NewFronts today to help brands ride what it sees as the next wave of entertainment content.
Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV player will join them.
When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it was one of the early multi-channel networks, leadership changes and contract issues led to criticism and negative perception.
Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From Keyboard—better known as AFK—for a fourth season.
Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an advertising structure similar to a TV network to make brands feel more comfortable about buying.
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.
For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during one of the bonus rounds.