Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.
According to Variety, sources familiar with the deal estimate the value to be around $100 million.
The Information first reported rumors of an acquisition about a month ago and suggested a similar price. Today's news comes after Warner Bros. made two rounds of investments totaling $40 million in the company.
Machinima is built from the fans up and will "operate as a wholly-owned part of the recently formed Warner Bros.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in