luxury

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste by incorporating sustainable practices throughout its supply chain.

As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?

The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the core they built their business around.

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps into a smoky Latin nightclub where he flicks his cigarette lighter to check the time on his wristwatch.

Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model’s Price

Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in recent campaigns and is lowering prices and hoping to boost sales in the process.&

The Real Reason Apple Is Crashing the Luxury Party

After attending a recent party in Paris, Alber Elbaz, creative director of luxury fashion house Lanvin, was perusing photos of the glitzy affair when he was struck by one particular group that drew in energy. They weren't models. They weren't fashion creatives. They were tech executives.

Why Neiman Marcus Is a Fan of South by Southwest

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in their respective fields.

How Apple Became China’s Most Coveted Luxury Brand

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, Apple was named this year's preferred brand for gifting among China's richest men and women.

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness.

How Having Higher Income Affects How Men Spend and Consume Media

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic, the Shullman Research Center found. And while men in general tend to be bigger Internet consumers, those with a household income of more than $500,000 a year are still catching your ads in magazines, newspapers and on television.