Trade Shows and Live Events as Content Marketing
Performance Marketing
You know those folks who are super-organized about the business events they attend? The ones who research the companies who are going to be there, reach out to organize meetings [...]
Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers
Brand Marketing
We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those [...]
Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play
Brand Marketing
In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander [...]