Ticketmaster wants to be more than a destination for tickets to a concert, sporting event or theater production. Echoing a move many other brands have made, the retailer is moving into the publishing realm, giving fans behind-the-scenes access to their favorite venues, events and artists.
Specs Current gig President, CEO, Live Nation Entertainment Previous gig President, CEO, Clear Channel Music Group Twitter @rapino99
Since launching 15 years ago, The New Yorker Festival has become the biggest consumer-facing event for its parent company Condé Nast, not to mention one of the buzziest cultural events of the year, period.
We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those that enhance the in-venue watching.