Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

Revenue expected to exceed $10 million this year

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In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander ambitions, however, and to realize them, they’ve hitched their wagon to Horizon Media.

Horizon has acquired the duo’s company, InsideOut Sports + Entertainment, for an undisclosed sum, and put them in charge of event production as co- presidents of a new unit called, naturally, InsideOut.

The deal bolsters Horizon’s event capabilities and creates a sponsorship platform for clients like Geico and Capital One.

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