Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
Brand Marketing
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of [...]
Ad of the Day: Messi Isn’t Sleeping Well as Adidas Counts Down to the World Cup
Brand Marketing
The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel [...]
Samsung Shows Off Soccer Skills in Top Viral Ad
Performance Marketing
The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.
Tech Brands Dominate Last Days of 2013 on YouTube
Performance Marketing
The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.
Kobe-Messi Selfie Battle Explodes on YouTube
Performance Marketing
Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to [...]
Ad of the Day: Kobe, Messi Trade Epic Selfies for Turkish Airlines
Brand Marketing
More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time.