Lionel Messi

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background.

Ad of the Day: Samsung’s Sci-Fi Soccer Epic Reaches Its Final Chapter

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion.

World Cup Fever Sweeps the U.S.

The World Cup is a point of global pride, a social event unmatched.

Adweek’s Top 5 Commercials of the Week

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition.

Ad of the Day: Messi Isn’t Sleeping Well as Adidas Counts Down to the World Cup

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel Messi, a top Adidas endorser, is having a bad dream. Or is it a good one?

Samsung Shows Off Soccer Skills in Top Viral Ad

The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.

Tech Brands Dominate Last Days of 2013 on YouTube

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.

Kobe-Messi Selfie Battle Explodes on YouTube

Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to marketing with a surprising pair of partners: soccer star Lionel Messi and Turkish Airways.

Ad of the Day: Kobe, Messi Trade Epic Selfies for Turkish Airlines

More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time.