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More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time.
There is much flying back and forth, much face-licking of CGI lions, and much money spent both by the sports stars in the fictional world of the ad, and also presumably by the agency, the London office of Crispin Porter + Bogusky.
To be completely honest, the only shot that is a completely unqualified win as far as I'm concerned is the punch line.