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From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition.
Adidas's most famous Argentinian brand endorser has a dream befitting his severe case of World Cup fever; Coca-Cola sweetens our day with a spot bubbling over with joy; and Apple shows us beautifully how its iPad can help foster the creative instinct. On the flip side, a tongue-in-cheek LG appliance spot highlights the high risks of greater household efficiency; and a PSA shows the very different reactions people have to violence, depending on the gender of the person inflicting it.