Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling
Brand Marketing
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog [...]
Facetime: Fall Fetes Featuring Award Winners and Heavy Hitters
Brand Marketing
Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys [...]
The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell
Brand Marketing
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably [...]
Here’s How the NFL Is Beefing Up Its Digital Presence
National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone.
How a Popular Show on USA Has Given Lexus a Big Lift
Brand Marketing
Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a [...]
Ad of the Day: With Lexus’ Real Hoverboard, Skaters Have to Relearn Everything From Scratch
Brand Marketing
Joining the surprisingly long list of organizations getting our hopes up about hoverboards is Lexus, which unveiled a prototype that the automaker has been hinting about since June.