Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process.
For more than 20 years, Adweek has run the Media Plan of the Year competition (though for many of its first years it ran in former sibling publication Mediaweek), which celebrates the best executions and communications plans created by media departments big and small for their clients.