Motorola’s CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones
Performance Marketing
From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo [...]
Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics
Performance Marketing
Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems [...]
Lenovo Not Afraid to Make Fun of Itself in Native Content
Performance Marketing
Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.
Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China
Performance Marketing
Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.
Crispin Porter + Bogusky Acquires The House Worldwide
Brand Marketing
In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO [...]
NCM Inks Deals With Shazam, Maker Studios
Performance Marketing
National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly [...]