Lenovo

Motorola’s CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones

From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo is starting to take shape this year.

Kenan Thompson Is ‘Dr. Jimm’ in The Onion’s First Branded Content for Facebook Anthology

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing.

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics.

Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.

What Advertisers Are Getting Wrong About Programmatic

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems and aerial drones.

Lenovo Not Afraid to Make Fun of Itself in Native Content

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops. 

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC. 

Crispin Porter + Bogusky Acquires The House Worldwide

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO Richard Pinder. 

NCM Inks Deals With Shazam, Maker Studios

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.