Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping
Creativity
When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium [...]
Tech Brands Dominate Last Days of 2013 on YouTube
Performance Marketing
The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.
2013 U.S. Agency of the Year: 72andSunny
Brand Marketing
The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about [...]
NBA Stars Play ‘Jingle Bells’ With the Most Festive 3-Point Shooting Ever
Creativity
NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and [...]
Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube
Performance Marketing
People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and [...]
LeBron James Trains With All of Miami in His Latest Nike Ad
Creativity
All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden [...]