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All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden + Kennedy that promotes the LeBron 11 sneaker and debuts as the four-time MVP begins his 11th NBA season. "The message is obvious," James tells the AP. "I want people to feel like they're at one with me, and I had a lot of fun shooting it all over Miami, and to have all those kids, it was great."
The 90-second video accomplishes that mission, and benefits from the inclusion of "My Shoes," a mellow yet upbeat John Legend track, produced by Mike WiLL Made It, that has yet to be officially released.
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