LeBron James Trains With All of Miami in His Latest Nike Ad

But a few things are off limits

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden + Kennedy that promotes the LeBron 11 sneaker and debuts as the four-time MVP begins his 11th NBA season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in