To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
Late Monday afternoon, Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and Android—will continue to be called Google. At first glance, it's a bizarre marketing move, but experts say the new structure won't hurt Google's brand.
James Cooper Photo: Alfred MaskeroniLike every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted.
The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet.
In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder Tom Anderson is cursing the name Orkut Buyukkokten—not Mark Zuckerberg.
The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing but disdain for the world of marketing.
Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever lost according to Wall Street, which never liked the acquisition.
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup.The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5 billion. Nest was founded in 2010, and develops smart thermostats and smoke detectors in a growing category of connected devices.