A Look Back at Google's History of Social Media Failures

Orkut, Buzz, Latitude, and it's still in the game

In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder Tom Anderson is cursing the name Orkut Buyukkokten—not Mark Zuckerberg. And in this reality, social media giant Google has more than a billion people on Orkut, the service that defined the next great Internet era after search.